WholeTrees’ (Madison & Westby) cutting-edge technology enables the forest products industry to sell round timber to the construction industry, making buildings stronger and forests profitable. In 2021, the company has continued to see impressive growth with revenues increasing 20% over the prior year and securing larger, complex projects despite the pandemic-related obstacles. Whole Trees has teamed up with two national strategic forestry partners and four distribution partners to continue growing its market development and regional production from coast to coast.
WholeTrees spent ten years using federal grants, investment dollars and sales revenue to build legitimacy for an abundant forestry by-product in a conservative industry that demands viable solutions. The company’s co-founders and early investors saw an enormous untapped market for authentic, place-based building materials that tell a story and differentiate the brands of those who use it.
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