HuTerra (De Pere) offers a technology platform that empowers consumers to more efficiently support nonprofits and local businesses in their community. Once a consumer downloads the HuTerra app, receipts from purchases made at participating local stores, service stations, or restaurants can be scanned by their smartphones and a set percentage of that purchase gets automatically allocated to that consumer’s selected charity.
HuTerra had a challenging year because of the pandemic, which made it challenging for all high school sports, school dance teams, fund-my-classroom, and other programs to raise funds through HuTerra. The plan for the end of the pandemic is to raise $3-5 million to add new ways for the company’s members to raise funds and make it easier and more engaging.
In 2022 HuTerra will allow members to change their credit cards into HuTerra Rewards Cards, which will let members earn 2% for their non-profits anywhere they shop. HuTerra expects the coming year to be highly profitable for itself and to the non-profits that the company’s members support.