Job Creation through Capital Donation

FreshEx Corporation

FreshEx Corp. has been developing a solution to extend the shelf life of foods like breads, berries and cheeses that are highly susceptible to mold. The company estimates that the global opportunity for extending the shelf life of these products, even by several days, is in the hundreds of million dollars.

Co-founders Toby Thomas and William Belias each have more than 30 years of product development and go-to-market successes. They were instrumental in the development of scented Hefty garbage bags and Hefty OneZip food storage bags.

FreshEx was discovered at the 2018 Kenosha Hatch event, BrightStar’s entrepreneurial pitch program.

Committed Investment: 
June, 2018
Pleasant Prairie, WI
United States