Following registration, an initial screening is performed to assess which businesses meet the criteria of our organization. You should hear from us within two weeks. Those companies that meet our basic investment objectives will be asked to proceed into an application process. This process will allow us to perform a more thorough evaluation of your business venture and the underlying opportunity.

We are committed to providing final investment decisions or other direction, within two months of registration. Of course, our timeline to move through the application process is affected by a variety of things: the stage of the company, the type of business and its preparation to receive capital, potential investment and market partners, and most importantly, the responsiveness of the entrepreneurs. In the end, we hope to make this process as efficient as possible because you will be building a business, creating jobs, and making a substantial impact on the state of Wisconsin.

The State of Wisconsin depicted as a circuit board

We are looking for entrepreneurs offering us the following type of investment opportunity at a proof of principle, early commercialization or revenue stage.

  • An opportunity that will drive quality, sustaining jobs for a 21st Century Wisconsin economy

  • An innovative, usually technology-based, idea (whether it be a product or service based company) with barriers to entry

  • A large addressable target market or a trending market with expected rapid growth

  • A business that is rapidly scalable to a national level

Please Note: BrightStar does not generally invest in retail businesses, professional service firms, or real estate based ventures.

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